Web Template Or Web Designer – What is the Best Way to Create Your Website?

Whilst choosing a perfect website template to project the right image for your business could be a lot quicker and cheaper than hiring the services and skills of a web designer, it may not be the best way to create your online presence. So if you want a professional online presence generated quickly and cheaply, downloading a website template could be the right option for you.

Whilst this may be true not all templates are equal – some are designed and structured really well and look professional while others are downright nasty. But surely with all the website templates available online there must be some that are perfect for my requirements I hear you say.

That is probably true but, as mentioned above, not all web templates are the same in terms of quality or as easy to work with. In fact while some are free, some guide you step by step through the process of editing and uploading the template files and others require a certain amount of web design competency to edit and manage them.

So what is the best solution for creating your online presence? Well the list below illustrates some of the pros and cons of hiring the services and skills of a professional web designer or to use a web template.

Website Template or Web Designer?

  • Cost You will be able to find and download a great, well designed website at a reasonably small cost while the services of a professional web designer will come at a significant cost.
  • Timing Once you have located a suitable template online, you will be able to download it immediately, edit it and insert the content you want and upload it – you could have your online presence created the same day. However having a designer design your site could be a fairly long process with progress meetings and follow up meetings.
  • Customizing While most templates can be edited and customized to reflect your corporate image and so on, some of them could require a certain amount of html and web design competency. Having a web designer build your site would mean that all customizing of your site would be taken care of.

So there you have it. With all the information above you should be able to decide wherever your online presence will require the coding and graphics expertise of a web designer or will it be just as good and effective with a well designed template.

Productive Domain Names – Uncover 5 Comprehensive Methods to Excel with Domain Names

There are so many considerations you need to keep in mind when choosing the perfect name for your website. It must be keyword-rich so it will be search-engine friendly and it must be easy to remember so it will be friendly to online users. These elements can tremendously help you drive highly targeted traffic to your website. There are also other methods that you would want to consider and some of them are the following:

1. Know the basic of domain naming. A website name can run up to 64 characters excluding the extension or suffix; it can contain letters, numbers, and other special characters. In addition, it cannot start nor end with hyphens and it is not case sensitive.

2. Know your target audience. Based on their preferences, you can make your domain name sound hip, sincere, formal, professional, upbeat, or conventional.

3. It must be short and promotes easy recall. You don’t have to use all 64 characters, in fact, you need to strive to keep it short as much as possible so it will be easy to remember. If you can create a website name using 5-7 characters, the better.

4. Insert keywords. Jumpstart your SEO campaign even before you launch your website by making your domain name keyword-rich. Download free keyword suggestion tools software online to identify the most searched keywords on your chosen niche. Try to incorporate the most popular keywords on your website name so it can secure good page ranking.

5. It must be descriptive. Online users must have a quick idea on what is your website all about or what you offer the moment they see your domain name. It must be highly related to your products and services.

Facebook Holiday Marketing Tips

Holiday shopping is right around the corner. And where do people like to talk about their consumer conquests? On Facebook, of course! With more than a billion users, Facebook is definitely going to be abuzz with the talk of shopping for friends and family.

Year after year, more consumers are turning to online shopping in order to avoid the crush of so many others at brick and mortar stores. If you have a business that sells a lot of products online, then you certainly need to have a good Facebook holiday marketing strategy. Even if your main focus is on in-store sales, a good social media plan can help boost traffic to your business.

Here are some tips that will help you with a strong holiday marketing plan on Facebook:

Show your holiday spirit

No one wants to see a constant stream of product plugging in their News Feed during this time of year. Use your time to increase the holiday spirit among your followers.

Post holiday-themed trivia. Make a top ten list of the best holiday movies. Offer tips for decorating the home or how to make the best hot chocolate. Another great idea is to ask followers to submit their favorite holiday photos to include in a Facebook album.

Hold special contests and sweepstakes

This is certainly the time of year when people appreciate a good contest. Contests are an excellent way for businesses to boost engagement and broaden their reach. It is also helpful in collecting more email addresses for your list to use all year.

There are several third-party apps that make it easy to set up a Facebook contest.

Be sure to offer something that is both desirable and related to your business. It might be awesome to give away a new iPad, but you are more likely to end up with short-term followers than people interested in you for the long-term.

Give valuable coupons

Another thing that people love during the holidays is to save money. Use Facebook coupons as a way to get more people excited to shop with you.

Coupons are a great way to increase customer loyalty. Having them on Facebook also makes them easy to share, so you can see an increase in your followers quickly.

A good coupon can be anything from a great BOGO offer to free shipping.

Focus more on mobile

A large percentage of social media users access their sites through a mobile device. That is why it is so important to make sure that every marketing campaign that you create works just as well when it is mobile.

Include eye-catching images, videos, and short text in your posts. Be sure to check the mobile news feed option when you pay for Facebook ads. Always insert a good call-to-action.

Speaking of calls-to-action, Facebook is now offering marketers a unique call-to-action button for ads, such as a "Shop Now" button.

Open a pop-up shop

During the holidays, it might be worthwhile for your business to create a temporary pop-up shop. This is good for new products that you are promoting or even just a listing of your top selling items.

Give them more

When people order from you at this time of year, it is always a good idea to give them a little something extra. This could be a coupon for a future purchase, a free item, or even a simple thank you note.

Small gestures like these will leave the customer with a positive impression. They could then post about their positive experience with you on their own Facebook page for their friends and family to see.

The right Facebook holiday marketing strategy is the gift that keeps on giving. When you do it well, you will create lasting relationships with your customers that extend well past the holiday season.

Are you ready for social media holiday marketing?

Beautiful Wall Decor Wedding Gifts

When you are looking for the perfect wedding gift, you want a present that will be cherished, used and remembered forever. A wedding gift that can hang on the wall is an ideal gift in all three respects. Choosing a wall décor wedding gift can be tricky, though, unless you take the couple’s personal tastes and sense of design into account when choosing. Here are some helpful hints to make sure that you select a beautiful wall décor wedding gift that will be truly appreciated and loved.

Consider the Style of the Bride and Groom’s Home

When choosing wall décor it is important to remember that this gift is meant to be on display in the bride and groom’s new home. Take stock of the design choices that the couple has made in their personal living spaces and avoid choosing a kitschy wall item if the bride has built her living room around clean, modern Danish lines. Instead, pick a simple design such as a stretched canvas printed with their initials or names in muted colors. For a contemporary living or family room design, consider choosing a wall print or canvas with a sleek, black frame and a colorful, personalized print. If the couple’s taste runs more to the curves of Art Deco, consider opting for a framed design inspired by the elongated curves and almost-abstract art of the Roaring Twenties.

In general, traditional and country styles will be complemented best by personalized prints and art canvases framed in warm or light wood. More modern designs look best with unadorned black or metal frames, or with unframed canvases. Country samplers are ideal for Colonial style living rooms and dens, especially if the print includes calico or adorable animals.

Consider the Personal Taste of the Bride and Groom

If there is a particular motif that is near and dear to the hearts of the bride and groom, you stand a pretty good chance of choosing a gift that they will love if you keep their personal preferences in mind while shopping. Try choosing prints or plaques in their favorite colors and materials, or printed with motifs that hold personal meaning to them. Don’t offer them a floral wall plaque if their tastes run to minimalist modern paintings, and avoid choosing an abstract wall print if they have a country themed kitchen adorned with cute teddy bears. Consider, too, that there are many more kinds of wall decor than just framed prints. Some of the other wall décor wedding gifts that you might consider are wall plaques made of metal, wood or molded resin, and wood plaques carved with the word “love” and the couple’s wedding details, both of which can easily fit into many different décor styles.

Hand painted slate tiles can also be an ideal choice for a rustic or Colonial kitchen, den or family room, and you can even choose one that is painted with traditional wedding icons or ones with more natural scenes.

Another popular wall décor is a stretched art canvas. It is easy to find stunning stretched art canvas designs that make beautiful wedding gifts. Whether you choose a painted Impressionist scene with a pair of love-bird swans or a country rustic saying bordered in twigs and flowers, there are many lovely canvases that can be personalized to make your gift even more extraordinary.

To really stand out, you can always go with a personalized pewter or copper tray wedding present, engraved with the wedding date and names, or a 3-D resin plaque or clock engraved with the wedding couple’s special day details.

Photo Frames

Photo frames are personalized gifts that are always appreciated. When choosing a photo frame, try to keep in mind the general rules of wall décor, choose photo frames and mats that fit with the general décor of the home and do not be afraid to be whimsical or personal. A classic black glass frame is a perfect accent for a modern or contemporary living room, especially when you add the personal touch of a special engraved message. Silver filigree frames are ideal for wedding photos, and wood frames can fit into any style of décor.

If wall hangings seem a bit personal, you might consider a hanging for the outside of their home. A “welcome” slate or plaque personalized with the couple’s married name can make a wonderful gift for the newly married pair.

Whatever gift you choose, personalization is a key part in ensuring that your wedding gift will be special and heartfelt. Think carefully about exactly what to print in the two or three lines you are given. A favored choice is the couple’s names and wedding details, but you might opt to use a personally applicable quote or wedding wish instead. Whichever personalized present you go with, it is sure to be loved and appreciated for years to come.